Something Different exists to help businesses find their "something different"

Starting, building, and growing a business takes courage, commitment, and passion. In today’s crowded marketplace, blending in isn’t an option. Your beliefs about your customers and the value you offer drive your actions, products, and experiences, as well as your brand and how you present yourself to customers and prospects.

I’m here to help you stand out from the crowd, outperform the competition, and achieve sustainable business success. 

This is effective business, brand, and marketing strategy made more straightforward.

Services

Audit: Discovery & Diagnosis
Approach: Strategic Direction
Actions: Execution and Implementation
Training, Coaching & Ongoing Support
Strategist for Hire
Fractional Marketer
Audit: Discovery & Diagnosis

To better plan where you are going, we must be clear about where you are.

Business & Market Audit

  • Identify internal strengths and weaknesses
  • Pinpointing opportunities, challenges, and threats
  • Assessing customer insights, competitors, and marketplace trends. 

Brand and Marketing Audit

  • Analyse how the brand is currently perceived
  • Identify gaps in messaging and market positioning
  • Conduct stakeholder and customer interviews or surveys

Key Benefit for Clients:
You will gain clarity on your current situation, what’s working, and where the opportunities for improvement (or untapped growth) lie.

Musings

Thoughts and musings about business, brand, marketing, human behaviour, media, and great campaigns that will help you overcome your business problems, maximise your opportunities, and find your something different.

Contact

Something Different is a strategic consultancy I founded after a 20+ year career honed overseas and in Aotearoa. I am an award-winning strategist and have worked with some of New Zealand's and the world's biggest brands, like Unilever, IBM, Activision, Spark, ANZ, Lotto NZ, Foodstuffs, Mercedes-Benz, Restaurant Brands, Bayer, GSK, HP, Mediaworks, Nissan, Pernod Ricard & DB Breweries, challenger brands like 2degrees and Skinny (who are now pretty big), and some who were and are just getting started. 

Gareth 0'Conner
Gareth O'Connor
Founder & Consultant
Get in touch