Helping businesses succeed with clear strategy, brand clarity, and marketing that stands out.
In a crowded market, standing out isn’t an option; it’s a necessity. With over 20 years of experience, I help you find your something different and turn that into long-term business success. We'll clarify your brand, align your strategy, and create marketing that gets you noticed, chosen, and remembered.
What I Do (And Why It Matters)
Too many businesses struggle with one of two problems.
1. They're doing good work, but they're not being noticed.
2. They have ambition, but lack a clear and confident plan for growth.
At Something Different, I help you make a change.
Working With Me
I like to start things with a conversation, no obligation, no cost, just a chat to hear about your business, your challenges, problems, what got you to where you are, and where you want to go.
From there, we can discuss how I can assist you moving forward.
My sole focus is to ensure you are more appealing, more sought after, and achieve your long-term ambitions.
Whether you’re stuck, ambitious, or just tired of blending in, I’d love to help.
Let's talk and work out what’s next.
Musings
Thoughts and musings about business, brand, marketing, human behaviour, media, and great campaigns that will help you overcome your business problems, maximise your opportunities, and find your something different.
Contact
Something Different is a strategic consultancy I founded after a 20+ year career honed overseas and in Aotearoa. I am an award-winning strategist and have worked with some of New Zealand's and the world's biggest brands, like Unilever, IBM, Activision, Spark, ANZ, Lotto NZ, Foodstuffs, Mercedes-Benz, Restaurant Brands, Bayer, GSK, HP, Mediaworks, Nissan, Pernod Ricard, DB Breweries, Mike Greer Homes, challenger brands like 2degrees and Skinny (who are now pretty big), and some who were and are just getting started.
