Musings
Thoughts and musings about business, brand, marketing, human behaviour, media, and great campaigns that will help you overcome your business problems, maximise your opportunities, and find your something different.
Marketing Strategy
What Marketing Is Actually For
26 May 2026
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7 min read
Part 1 of 3: Lessons from my 12-Week MBA Course on Marketing & Strategic Intelligence
Marketing Strategy
A Useful Guide to Marketing
12 May 2026
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10 min read
Marketing has become strangely complicated. A guide to the fundamentals that actually drive growth; evidence over fashion, effects over tactics.
Marketing Strategy
Decisions are the brand. Everything else is the megaphone.
13 Apr 2026
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10 min read
Brand isn’t built through advertising; it’s built through decisions. Learn how strategic choices create brands and why marketing often fails without them.
Marketing Strategy
The Most Overlooked Growth Lever in Business
18 Mar 2026
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5 min read
Why brand building is still the best investment most businesses aren't making, and how to fix that.
Marketing Strategy
Strategy vs. Tactics: Why Businesses Jump to Execution Too Fast
12 Mar 2026
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7 min read
Businesses often jump too quickly to tactics before thinking through what to do, how to win, and how to measure success.
Marketing Strategy
The Courage Gap
3 Mar 2026
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7 min read
There’s a moment in most marketing meetings that doesn’t get talked about: the space between what we know works and what we actually choose to do.
Marketing Strategy
The Dual Preference Model
3 Mar 2026
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7 min read
Thinking about the future and the need for brands to build preference with humans and machines to be chosen and bought more.
Marketing Strategy
Do. Become. Something Different
16 Feb 2026
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5 min read
Believe. Build. Brand. Become. In a sea of sameness, distinctive strategy and bold advertising are essential to win attention, margin and growth.
Business Strategy
Scotland, England, and the Discipline of Strategy
15 Feb 2026
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7 min read
What Scotland’s Six Nations win over England reveals about strategy, market insight, disciplined execution and driving commercial performance.