Something Different is a strategic consultancy founded by me, Gareth O'Connor after a 20+ year career honed overseas and in Aotearoa. I am an award-winning strategist and have worked with some of New Zealand's and the world's biggest brands, like Unilever, IBM, Activision, Spark, ANZ, Lotto NZ, Foodstuffs, Mercedes-Benz, Restaurant Brands, Bayer, GSK, HP, Mediaworks, Nissan, Pernod Ricard & DB Breweries, challenger brands like 2degrees and Skinny (who are now pretty big), and some who were and are just getting started.