Musings
Thoughts and musings about business, brand, marketing, human behaviour, media, and great campaigns that will help you overcome your business problems, maximise your opportunities, and find your something different.
Marketing Strategy
The Most Overlooked Growth Lever in Business
18 Mar 2026
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5 min read
Why brand building is still the best investment most businesses aren't making, and how to fix that.
Marketing Strategy
Strategy vs. Tactics: Why Businesses Jump to Execution Too Fast
12 Mar 2026
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7 min read
Businesses often jump too quickly to tactics before thinking through what to do, how to win, and how to measure success.
Marketing Strategy
The Courage Gap
3 Mar 2026
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7 min read
There’s a moment in most marketing meetings that doesn’t get talked about: the space between what we know works and what we actually choose to do.
Marketing Strategy
The Dual Preference Model
3 Mar 2026
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7 min read
Thinking about the future and the need for brands to build preference with humans and machines to be chosen and bought more.
Marketing Strategy
Do. Become. Something Different
16 Feb 2026
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5 min read
Believe. Build. Brand. Become. In a sea of sameness, distinctive strategy and bold advertising are essential to win attention, margin and growth.
Business Strategy
Scotland, England, and the Discipline of Strategy
15 Feb 2026
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7 min read
What Scotland’s Six Nations win over England reveals about strategy, market insight, disciplined execution and driving commercial performance.
Training & Development
A Decidedly Useful Guide to How Brands & Businesses Grow
21 Jan 2026
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20 min read
Core thinking of some of the most credible minds in business, marketing, and advertising about how brands & businesses grow.
Training & Development
What 2025 Taught Me to Take Into 2026
14 Jan 2026
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5 min read
Some key learnings from 2025 that I'll be using in 2026, which may also be useful for you.
Marketing Strategy
10 Key Takeaways on Integrated Marketing Comms - Week 10
16 Dec 2025
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5 min read
The final instalment on 10 Key Takeaways from my UC MBA Class. Here are the 10 from my lecture on Integrated Marketing Communications.