Musings
Thoughts and musings about business, brand, marketing, human behaviour, media, and great campaigns that will help you overcome your business problems, maximise your opportunities, and find your something different.
Marketing Strategy
10 Key Takeaways on Objectives & Measurement - Week 9
9 Dec 2025
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5 min read
10 key takeaways from my UC MBA course's 3-hour lecture on objectives and measurement, part of my 'Marketing & Strategic Intelligence' course.
Marketing Strategy
10 Key Takeaways on Branding - Week 8
2 Dec 2025
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5 min read
Continuing the series, here are the 10 key takeaways from my 3-hour lecture on branding at UC Business School.
Marketing Strategy
10 Key Takeaways on Product, Price, & Place - Week 7
28 Nov 2025
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5 min read
10 key takeaways from my 3-hour lecture on Positioning, as part of my UC MBA Course, which I created and taught on 'Marketing & Strategic Intelligence'.
Marketing Strategy
10 Key Takeaways on Positioning - Week 6
27 Nov 2025
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5 min read
10 key takeaways from my 3-hour lecture on Positioning, as part of my UC MBA Course, which I created and taught on 'Marketing & Strategic Intelligence'.
Marketing Strategy
10 Key Takeaways on Segmentation & Targeting - Week 5
21 Nov 2025
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5 min read
10 Key Takeaways from my 3-hour lecture on Segmentation & Targeting, Week 5 of my UC MBA course.
Marketing Strategy
10 Key Takeaways on Data, Insight, & Decision-Making - Week 4
19 Nov 2025
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5 min read
10 Key Takeaways for Data, Insight, & Decision-Making from my UC MBA Course, 'Marketing & Strategic Intelligence'.
Marketing Strategy
10 Key Takeaways on Market Research and CI - Week 3
17 Nov 2025
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5 min read
A new series delivering the 10 Key Takeaways from each of my 3-hour lectures at the UC Business School MBA course I created and taught - this is Week 3.
Marketing Strategy
10 Key Takeaways on Orientation - Week 2
13 Nov 2025
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5 min read
New series delivering the 10 Key Takeaways from each of my 3-hour lectures at the UC Business School MBA course I created and taught - this is Week 2 - Orientation.
Marketing Strategy
10 Key Takeaways on Value - Week 1
10 Nov 2025
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5 min read
A new series delivering the 10 Key Takeaways from each of my 3-hour lectures at the UC Business School MBA course I created and taught - this is Week 1.