Musings
Thoughts and musings about business, brand, marketing, human behaviour, media, and great campaigns that will help you overcome your business problems, maximise your opportunities, and find your something different.
Marketing Strategy
12 marketing principles worth knowing and applying
14 Feb 2025
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8 min read
With lots to occupy our minds and lots we could do here are 12 marketing principles worth knowing and applying.
Marketing Strategy
The long and short of it for startups and SMEs
3 Feb 2025
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20 min read
The Long and Short of It is one of the best pieces of marketing research, and this is how its principles can be applied to startups and SMEs.
Marketing Strategy
How Brands Grow for startups and SMEs
28 Jan 2025
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20 min read
How Brands Grow is one of the best marketing books, built from decades of buyer data, and this is how its principles can be applied to startups and SMEs.
Marketing Strategy
A decidely useful guide to marketing
26 Nov 2024
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20 min read
A guide to marketing that will help bring focus and clarity to what is most important to drive effectiveness.
Business Strategy
Becoming Something Different
14 Jan 2025
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20 min read
How will you find your competitive edge and new ways to create value? How will you find your something different? This series of workshops will help uncover how.
Business Strategy
In business what you believe matters
21 Jan 2025
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15 min read
What you believe shapes how you behave, the value you create for customers, the brand you build, and how you present yourself to the world.
Business Strategy
A personal reflection on 2024
12 Dec 2024
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4 min read
2024 was the year I went solo and started my own thing. Here are some learnings.
Marketing Strategy
The Magnificent 7 Communications Ideal-dos
6 Dec 2024
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3 min read
7 ideal-dos for when it comes to communications and embracing the Promotional 'P' of marketing.
Business Strategy
Its not about you
2 Nov 2024
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4 min read
It's important to remember that in life, business, and personal growth, it's not about you but what you can do for someone else.