Musings
Thoughts and musings about business, brand, marketing, human behaviour, media, and great campaigns that will help you overcome your business problems, maximise your opportunities, and find your something different.
Business Strategy
A personal reflection on 2024
12 Dec 2024
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4 min read
2024 was the year I went solo and started my own thing. Here are some learnings.
Marketing Strategy
The Magnificent 7 Communications Ideal-dos
6 Dec 2024
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3 min read
7 ideal-dos for when it comes to communications and embracing the Promotional 'P' of marketing.
Marketing Strategy
A decidely useful guide to marketing
26 Nov 2024
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20 min read
A guide to marketing that will help bring focus and clarity to what is most important to drive effectiveness.
Business Strategy
Its not about you
2 Nov 2024
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4 min read
It's important to remember that in life, business, and personal growth, it's not about you but what you can do for someone else.
Marketing Strategy
The Magnificent 7 Maketing Ideal-dos
15 Nov 2024
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3 min read
When it comes to marketing, there are so many things you could do and many you shouldn't, so here are 7 things you should ideally do.
Business Strategy
What is the problem?
1 Nov 2024
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4 min read
It's important not to be a solution looking for a problem. Businesses should focus on identifying real, impactful issues before jumping into solutions.
Business Strategy
Something different is scary
24 Oct 2024
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5 min read
Doing something different can be scary for a host of reasons, but it can also open up many opportunities to drive innovation, growth, and success.
Business Strategy
What is your something different?
22 Oct 2024
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5 min read
Strategy is about finding your place, space, and competitive edge. It's about finding something different to set you apart from your competition.
Marketing Strategy
Its worth remembering humans are irrational
15 Oct 2024
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5 min read
You see it in advertising all the time: lots of rational information. It is important to remember, though, that humans are irrational.