Musings
Thoughts and musings about business, brand, marketing, human behaviour, media, and great campaigns that will help you overcome your business problems, maximise your opportunities, and find your something different.
Marketing Strategy
Marketing Isn't About being Seen
15 Aug 2025
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8 min read
Marketing isn't about being seen, although it certainly helps; the goal is to be remembered, which isn't as easy as it sounds.
Marketing Strategy
What Do Strategists Do When AI Can Do Strategy
12 Aug 2025
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5 min read
What will the strategist do when AI can do strategy? They will need to be skilled in its foundations and then make it clear, real, actionable, and resonant.
Marketing Strategy
Marketing, Comms, and Media Best Practice
25 Jul 2025
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7 min read
Four essential lenses every brand should consider to guide media and comms decisions, drawn from four leading schools of marketing thought.
Marketing Strategy
Creativity and innovation create value and they thrive with constraints
9 Jul 2025
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5 min read
Creativity and innovation create value, and they thrive with constraints as that brings clarity and focus.
Marketing Strategy
A Decidedly Useful Guide To Differentiation
2 Jul 2025
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15 min read
Being meaningfully different can open up new opportunities. In this guide, we explore how businesses can use differentiation to their advantage.
Marketing Strategy
Have We Forgotten What We're Meant to Understand?
27 Jun 2025
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5 min read
Here's a short slide rant about physics envy, marketing's number addiction, and the irrational beauty of actual human behaviour.
Marketing Strategy
A Decidedly Useful Guide to Finance for Marketers
13 Jun 2025
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25 min read
The gap between marketers and finance, two vital parts of the business, speaks past each other, rather than together, and growth and business performance suffer.
Marketing Strategy
In-Out-Grow-Retain
3 Jun 2025
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5 min read
Are people in or out of the market? Are they customers or non-customers? Knowing this shapes what you do and what you measure to drive business success.
Marketing Strategy
A Decidely Useful Guide to Behaviour Change
8 May 2025
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20 min read
For some, changing behaviour is the holy grail of marketing. This is a handy guide on how to do it.