Musings
Thoughts and musings about business, brand, marketing, human behaviour, media, and great campaigns that will help you overcome your business problems, maximise your opportunities, and find your something different.
Training & Development
A Decidedly Useful Guide to How Brands & Businesses Grow
21 Jan 2026
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20 min read
Core thinking of some of the most credible minds in business, marketing, and advertising about how brands & businesses grow.
Training & Development
What 2025 Taught Me to Take Into 2026
14 Jan 2026
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5 min read
Some key learnings from 2025 that I'll be using in 2026, which may also be useful for you.
Marketing Strategy
10 Key Takeaways on Integrated Marketing Comms - Week 10
16 Dec 2025
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5 min read
The final instalment on 10 Key Takeaways from my UC MBA Class. Here are the 10 from my lecture on Integrated Marketing Communications.
Marketing Strategy
10 Key Takeaways on Objectives & Measurement - Week 9
9 Dec 2025
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5 min read
10 key takeaways from my UC MBA course's 3-hour lecture on objectives and measurement, part of my 'Marketing & Strategic Intelligence' course.
Marketing Strategy
10 Key Takeaways on Branding - Week 8
2 Dec 2025
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5 min read
Continuing the series, here are the 10 key takeaways from my 3-hour lecture on branding at UC Business School.
Marketing Strategy
10 Key Takeaways on Product, Price, & Place - Week 7
28 Nov 2025
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5 min read
10 key takeaways from my 3-hour lecture on Positioning, as part of my UC MBA Course, which I created and taught on 'Marketing & Strategic Intelligence'.
Marketing Strategy
10 Key Takeaways on Positioning - Week 6
27 Nov 2025
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5 min read
10 key takeaways from my 3-hour lecture on Positioning, as part of my UC MBA Course, which I created and taught on 'Marketing & Strategic Intelligence'.
Marketing Strategy
10 Key Takeaways on Segmentation & Targeting - Week 5
21 Nov 2025
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5 min read
10 Key Takeaways from my 3-hour lecture on Segmentation & Targeting, Week 5 of my UC MBA course.
Marketing Strategy
10 Key Takeaways on Data, Insight, & Decision-Making - Week 4
19 Nov 2025
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5 min read
10 Key Takeaways for Data, Insight, & Decision-Making from my UC MBA Course, 'Marketing & Strategic Intelligence'.