It's important to measure what matters.

The series is now at week 9, built from my 'Decidedly Useful Guide to Finance for Marketers', which you can find in a previous Musing here: https://somethingdifferent.co.nz/musings/a-decidedly-useful-guide-to-finance-for-marketers/.

Here are the 10 Key Takeaways from my 3-hour lecture on Objectives & Measurement.