A lot has already been written about this. Still, since starting this project last year, albeit in a different form, I have completed my 'Decidedly Useful Guide to Finance for Marketers'.

This is the third instalment of 'Decidedly Useful', and one I hope you find... well, useful. Decidedly so. (Deary me, O'Connor.)

I created it because too many marketers are stuck explaining campaign performance to the C-Suite or boardroom, who all speak a slightly different language. This guide is designed to bridge the gap.

If you're a marketer who wants to build influence, earn trust, and demonstrate how marketing drives real business value or a finance leader who wants to understand the commercial impact of marketing and branding, then this is for you.

- Speak the language of the boardroom
- Ditch vanity metrics for commercial ones.
- Build the case for long-term brand investment.
- Become a commercially-minded marketer.
- Earn a seat at the decision-making table.

I enjoyed putting this together, so I got a little carried away. The guide is below - no forms, no funnel. Here's to it working for you.