I know you business leaders and marketers have an awful lot on your plates, with so many things fighting for your attention. I know too many of you will be looking forward to a brighter 2025 and getting your plans in place.

So, to that end, here is a 'Decidely Useful Guide to Marketing', which will help shape those plans.

Does it cover everything that could be useful? No, but it covers many things worthy of your time and consideration that will go a very long way to help make your marketing more effective and help to make your business more successful.

Should you want to delve deeper into their work, I've sourced all the decidedly valuable people and organisations I've included.