The Economist David McWilliams got me thinking yesterday.

Somewhere along the way, marketing swapped gut instinct for analytics. We used to chase insight, now we chase attribution windows.

Like economists decades ago, we too got jealous of physicists. We made everything more complicated and forgot we are supposed to understand people, not just pixels.

Here's a short slide rant about physics envy, marketing's number addiction, and the irrational beauty of actual human behaviour.