It's not about you.

In the last 24 hours, I've had two conversations with my sons that have made me think about my professional life.

I coach my youngest son's basketball team, and last night, they were up against a much stronger side. Our best players kept trying to play 'hero ball,' battling alone but getting nowhere. I reminded them that it's not just about them. It's about how they bring their teammates into the game. If you're double-teamed, it means someone else is open; could you find them?

This morning, I had another conversation with my oldest son about some trouble he's been having in class. It turned out it was about him focusing on his wants without noticing how his actions negatively impacted his classmates.

These and my post from yesterday about understanding and solving others' problems got me thinking.

It's not about you but what you can do for someone else.

In business, especially for me with Something Different, this mindset is crucial for helping clients. It means focusing on their unique challenges and ensuring the advice is designed for them and their ambitions. My value is in their success, not my own.

In customer relations, this idea becomes even more tangible. Customers feel valued when a business considers their needs first, offering solutions tailored to them rather than just pushing products or services. Strong brands are built this way by genuinely giving a shit about what they can provide to improve customers' lives. You can do that well, and your business will grow.

This approach is foundational to leadership. True leaders serve; they prioritise their team's development and success over their own status or recognition. A leader like this builds trust and loyalty because they're seen as someone who elevates others rather than seeking the spotlight.

Regarding individual and personal growth, it shifts the focus from self-centred ambition to becoming a person of value to others. This sort of person builds empathy, resilience, and a stronger sense of purpose. I've always gotten great satisfaction from helping, watching others grow, and seeing them feel more valuable, not just to me but to themselves.

Whether you're leading a team, advising clients, or simply aiming to make a difference, remember that people feel valued when we're genuinely invested in their success, solving their problems, and improving their lives.

What are your thoughts?