The Long & The Short of It for Startups and SMEs.

Following on from last week's post on 'How Brands Grow' from Byron Sharp and how his principles, built from decades of buyer and market data, can be applied to startups and SMEs, I've done the same with another fantastic body of work.

Like How Brands Grow, Les Binet and Peter Field's work has been instrumental in my working life and the lives of countless others in creating effective marketing that delivers long-term business success.

Work like this can often be seen as something for bigger brands with bigger budgets, but the principles can be applied to any business.

As always, if you need any help with this, feel free to let me know.