I studied business and marketing at university many years ago. I've spent over 20 years working in media, advertising, and full-service agencies across global brands, national market leaders, challenger brands, and those just getting started across various industries in the UK, in an international role for Unilever, and in NZ.

For the last 15 years, I've been in strategy roles helping clients define and create their brand, orientating themselves around their customers, positioning themselves in the best ways to ensure their offerings match customers' needs, developing marketing strategies that connect with customers and potential customers, planning for both the short-term and the long to maximise long-term business success, and creating campaigns that harness the power of creativity to stand out and deliver sales, margin and profit growth.

I love what I do.

After running a full-service agency, I have ventured out independently to focus on what I enjoy the most and what I am best at brand and marketing strategy.

Over the years, I've helped clients grow and sustain successful businesses and participated in marketing activities that have generated hundreds of millions in revenue. I know and understand how marketing can be instrumental in fueling business success.

I also know that when a business orientates itself around exceeding the needs of its customers, and this is lived throughout the company, with every department focused on what it needs to do to play its collective part, great things can happen.

I've called my one-person consultancy Something Different, and here's why.

Businesses and their brands in most categories are similar. Finding a way to do something different, differentiated, or distinctive can help set your business apart.

Products and services in most categories are similar. They look and perform similarly, are priced similarly, and are sold in similar places. Creating something different in your offering can give you a competitive advantage.

Advertising in most categories is a sea of sameness. Brands all say very similar things in similar ways and places, and I believe doing something different can help you stand out in this sea, making your brand and offering easier to remember, like, buy, and buy again.

The world isn't waiting for more of the same.

By doing something different, we will ensure your brand, products, and services stand out, get noticed, and build positive memories to maximise your short- and long-term opportunities.

We will also help you ensure that the something different we create comes to life across your business and the brand experiences and points of connection you have with your customers and the customers you want.

It all starts with questions, discussions, and intelligent thinking.

We always focus on understanding where you've been, where you are now, where you want to be, and then working with you to build a business, brand, and marketing strategy for how you'll get there, what you will do, and what you won't.

Our offering focuses on helping you achieve your goals. As a strategic consultancy, we are completely agnostic about what you need to do, so we won't push you to do anything you shouldn't.

With over two decades of working in marketing, advertising, and media, we have many trusted partners who are as passionate as we are to help you get to where you want to be, and we will bring them in when you need them. 

For me, that is something different.