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Marketing Strategy

10 Key Takeaways on Orientation - Week 2

10 Key Takeaways on Orientation - Week 2

Following on from this week's earlier post on 10 takeaways from Week 1, here are 10 Key Takeaways from Week 2 of my 12-week course called "Marketing & Strategic Intelligence" I'm teaching as part of the MBA at the University of Canterbury's Business School.

Week 2, which focused on orientation, and the company that sees the customer clearly wins.

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