12 marketing principles worth knowing and applying

Aaaaaaaaaaaaaaaaaaaaaaggggghhhhhh, there is so much to think about.

My head hurts.

There is indeed a lot to occupy our minds. Even ignoring all the life stuff and craziness happening around the world right now, there is a lot to think about if you're a business leader, marketer, or agency person, and there are always so many things you could do.

So, here are 12 things worth knowing and putting to good use.

I would like to thank Jon Bradshaw from Brand Traction for this list. Jon and I used the work of these good folks. Thank you, Byron Sharp, Jenni Romaniuk, Les Binet, Peter Field, James Hurman, Dan Ariely, Mark Ritson, Karen Nelson-Field, Daniel Kahneman and Orlando Wood.

As always, if you need any help with this, feel free to let me know.

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