The Better Business Operating Model
Better businesses aren't built department by department. They're built system by system.
Organisations pursue different outcomes. Growth. Profitability. Resilience. Loyalty. Market leadership. But too often, they try to achieve them by improving individual functions in isolation.
The Better Business Operating Model offers a different way to think about organisational performance.
It brings together ideas from strategy, behavioural science, marketing effectiveness, customer experience, and organisational performance into a practical framework for understanding how stronger organisations are deliberately built.
At its heart are seven interconnected building blocks: Purpose, Value, Memory, Preference, Access, Experience, and Consistency. Together, they provide a way to diagnose where performance is being created, where it is being constrained, and where to focus next.
Because every organisation has an operating model.
The question is whether it was designed deliberately or emerged by accident.
You'll find the introduction here
